PROFESSIONAL IN THE SPOTLIGHT

Nik Butler, Social Network Optimiser

What’s SNO?

Nik Butler, Social Network Optimiser, wrote for O’ReillyGMT about how social network optimisation can become part of a marketing strategy for businesses.

He believes that companies can no longer deliver a one-way web, ‘interact with the consumer or fade away’ is the message which every business needs to hear. Search Engine Optimisers have generated large amounts of value in focusing search engine results towards their client’s one web site. Now a new breed of “Optimiser” can take the message of the client to the many eyes and in turn create new “conversations” and “awareness” about their client and their business.
Nik believes that SNO Agencies will be another facet of existing disciplines in Public Relations and Marketing Agencies. They will use their own network of Friends and Contacts on-line formed through social networks with which to build new links and ideas between their clients and their audience.
SNO Agencies will work with existing Public Relation and Marketing Agencies utilising current conversations and ideas to help promote and direct awareness of the product without directly advertising or “spamming” those communities.

To learn more about how you can use SNO to benefit your business, contact: Nik Butler

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