Comments on: What IS Marketing?? http://www.certainshops.com/professionals/index.php/2008/03/21/marketing-blogcsrethical-policiessustainable-business-policy/ Choose a Lawyer, an Accountant, a Designer... But how do you know if you have found the right professional for the job? Sat, 26 Dec 2009 21:18:14 +0000 hourly 1 http://wordpress.org/?v=3.1 By: Suzy http://www.certainshops.com/professionals/index.php/2008/03/21/marketing-blogcsrethical-policiessustainable-business-policy/comment-page-1/#comment-11 Suzy Fri, 21 Mar 2008 18:24:07 +0000 http://www.certainshops.com/professionals/index.php/2008/03/21/marketing-blogcsrethical-policiessustainable-business-policy/#comment-11 That is an excellent idea Chris. Especially the feedback and collaborative approach. Perhaps we can create our own international standard that does not require piles of formal paperwork and large fees. Government bodies in the UK are focusing on compliance for corporations, so it is up to the smaller businesses to make their own mark. That is an excellent idea Chris. Especially the feedback and collaborative approach. Perhaps we can create our own international standard that does not require piles of formal paperwork and large fees. Government bodies in the UK are focusing on compliance for corporations, so it is up to the smaller businesses to make their own mark.

]]> By: Chris Heuer http://www.certainshops.com/professionals/index.php/2008/03/21/marketing-blogcsrethical-policiessustainable-business-policy/comment-page-1/#comment-10 Chris Heuer Fri, 21 Mar 2008 15:11:04 +0000 http://www.certainshops.com/professionals/index.php/2008/03/21/marketing-blogcsrethical-policiessustainable-business-policy/#comment-10 I love this idea of creating an ethical sustainability statement and I could not agree more with the idea of marketing as a collaborative process (though creative sparks and ideas are often more solitary, which is ok in the beginning). I have been talking (ok, preaching) a lot about what I call 'co-creation strategy', how the best of the 2.0 companies are co-creating their products, their marketing and their entire business with their customers. For me that is the pinnacle of this era. After the early work you do internally with your colleagues on the statement, perhaps you could post the original draft to your blog to invite feedback and then work towards co-creating it on a wiki... I love this idea of creating an ethical sustainability statement and I could not agree more with the idea of marketing as a collaborative process (though creative sparks and ideas are often more solitary, which is ok in the beginning). I have been talking (ok, preaching) a lot about what I call ‘co-creation strategy’, how the best of the 2.0 companies are co-creating their products, their marketing and their entire business with their customers. For me that is the pinnacle of this era.

After the early work you do internally with your colleagues on the statement, perhaps you could post the original draft to your blog to invite feedback and then work towards co-creating it on a wiki…

]]>